Since I started cuff-if, I've been in a dilemma of not being able to express the concept and world view in my head well, even if I was confident in my production.
In 2017, grab a tool for the first time and make an accessory. Then practice making accessories for 1000 hours first. It was a lot of fun and I really wanted to make it my job. With the support of my family, I started cuff-if with the help of many people.
In 2018, the number of opportunities to please the people who picked up our products will increase little by little, and the number of opportunities for those who like them to choose them as gifts for their loved ones will also increase.
Over time, it became my greatest joy.
And little by little, my desire to have more people pick up cuff-if items and make them happy has grown stronger.
In 2019, such thoughts piled up, and since the beginning of this year, we have been in the process of reworking the concept, world view, and expression method.
Until last year, cuff-if was only a webshop, and this homepage you are looking at now is newly created (we will continue to change it to make it easier to see!).
Specifically, we set our sights on the exhibition we exhibited for the first time in October 2019, took new photos, created a catalog for the first time, and reworked the display.The image is the completed catalog.
It's simple, but it expresses the world view in an easy-to-understand manner.
2019 was also the year that I came to think about not only producing, but also expressing and communicating to customers, with the help of professionals.
By participating in the exhibition and having the opportunity to talk with people from various industries, the issues became even more apparent.
Once again, thank you very much to everyone who stopped by our booth, to all the exhibitors, to everyone who gave us advice this time, to everyone who was involved in the operation, and to everyone who supported us.
In the future, I would like to move forward one step at a time while working on new challenges!