This year, the new coronavirus has spread all over the world, and even here in Japan, there are movements such as staying at home and self-restraint. Every day the world situation is updated, and sad news comes in one after another.
Therefore, from the self-restraint period in April this year, we started posting almost daily dress-up drawings in Instagram stories (simple posts that automatically end in 24 hours). Looking back, it started on April 10th.
☝︎An example of a post in Instagram Stories
If you can find a little fun in your self-restraint life by wearing your favorite accessories at home and changing them every day.
You can change the bottom charm every day, or suddenly change the top.
I hope that by showing you various patterns, it will be a little bit of a change for everyone. I started with that in mind.
From there, it leads to live distribution of dress-up fittings.
It was my first attempt at online distribution, and I think there were many parts that were difficult to see, but I have been improving little by little and introducing the items of the Kisekae series. By actually putting it on my ear, I understood the atmosphere, the feeling of shaking, and the feeling of size! We have more opportunities to buy.
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In fact, from this year in 2020, we were planning to strengthen our exhibitions at pop-ups and events, and increase opportunities to talk directly with customers.
However, in reality, I don't know how long it will be, but it seems difficult to set up opportunities to talk face-to-face, such as exhibiting in distant places for a while.
I would like to be able to convey the world view of cuff-if directly, even if just a little, through live streaming.